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How the Best Website Localization Services Enhance Accessibility
A truly accessible website does more than translate, it transforms. The best website localization services ensure every element of your digital experience, from navigation menus to multimedia files, is intuitive and inclusive for all users, regardless of their language or ability. Multilingual visitors shouldn’t have to navigate English-only dropdowns or broken links; the best localization services guarantee a seamless, welcoming experience from the first click. Table of Contents - Translation vs. Localization: A Quick Clarification - Why Full-Suite Website Localization Outperforms Simple Translation - Making WCAG Part of the Localization Process - What Are the Best Website Localization Services? - What Happens When You Get It Right? - Why Website Localization Matters and Common Mistakes to Avoid - How to Choose a Localization Service Partner - Inclusive Language. Inclusive Design. Inclusive Results. Translation converts words, but the best website translation and localization services adapt your entire website to feel natural and familiar for your target audience. This includes adjusting images, colors, measurements, and cultural references, so your site speaks their language in both words and experience. The best professional website localization services go beyond words to integrate language accessibility, cultural nuance, and scalability. They combine human expertise with technology to ensure your site meets language and WCAG standards, while evolving with your content needs, delivering an inclusive digital experience that respects all users. They do this by: The right provider combines automation with thoughtful human review, because while AI can speed up workflows, understanding requires empathy. Accessible localization means weaving accessibility into every step: navigation, media, formatting, and language. The best multilingual website localization services provide localized alt text, audio descriptions, keyboard-friendly navigation, bidirectional language support, and plain language design principles to ensure your website is usable by everyone. This isn’t about adding accessibility later. It’s about building it in from the start. At Avantpage, the best website localization services come from a careful balance of cutting-edge AI technology and dedicated human expertise. Our proprietary AI workflows and automations, developed in-house by our IT team, streamline processes to reduce overhead and speed up delivery, so your project stays on time and on budget. But technology alone isn’t enough. That’s why we have a team of on-staff native-language reviewers who bring empathy, cultural fluency, and deep accessibility knowledge to every project. This unique blend of advanced automation and human insight ensures your localization for websites isn’t simply translated, it’s thoughtfully localized and transformed into an inclusive, engaging digital experience. We don’t just convert words; we create seamless, culturally relevant, and accessible journeys that truly connect with every visitor, no matter their language or ability. In one case study, a government agency needed to make key online information accessible for Spanish-speaking users. By partnering with one of the best website localization companies, they didn’t just meet compliance, they improved engagement, trust, and overall satisfaction. Another project involved a healthcare provider reaching multilingual communities. Through culturally responsive localization, their digital outreach expanded dramatically, improving health literacy in underserved populations. Beyond anecdotal success, the numbers speak for themselves:
> 72.1% of consumers spend more time on websites in their native language
> 65% are more likely to take action, like filling out a form, when content is localized
> Accessibility also supports compliance with regulations like ADA and Section 508 Localization doesn’t just help users. It helps your brand grow with purpose. The best website localization services do more than translate, they build equity and trust by adapting content thoughtfully for diverse audiences. Common pitfalls include English-only selectors, hidden language options, ignoring cultural differences, and failing to localize metadata or member-only areas. Avoid these to maintain engagement and consistency. Unfortunately, many localization efforts fall short, from relying on tools like Google Translate to overlooking cultural nuances or key design elements. Done right, accessible website localization bridges the gap between language and equity. Done wrong, it can damage trust and drive people away. Key mistakes to avoid include using English-only language selectors, hiding language options, neglecting cultural differences in photos and formatting, and forgetting to localize metadata and member-only sections, all of which can disrupt user experience and reduce engagement. Regularly reviewing and updating your localized content ensures consistency and better connection with diverse audiences. For more on what to avoid, explore our full breakdown of 14 common website localization mistakes. Choosing the best website localization services means finding a partner who understands your CMS, workflows, accessibility needs, and cultural nuances. Ask about their ability to work with your content platforms, handle updates, use native-language reviewers, and incorporate WCAG standards across all languages. Some questions to ask your partner before kicking off the project include: The best website localization services help you make a strong, accessible first impression. By prioritizing accessibility and inclusivity, you extend your global reach while fostering trust and connection. Ready to improve your strategy? Start with an audit and contact Avantpage for a free quote to build a truly inclusive digital experience. Want to see how your current strategy stacks up? Start with a simple audit.Then, when you’re ready, get a free quote from Avantpage and let’s build a digital experience that’s multilingual, accessible, and truly inclusive—from the first click to the final conversion.

How Translation Services for Families Improve Access to Care
For so many of us—whether we’re caring for a child, a foster or adopted loved one, an aging grandparent, a live-in relative, a friend, or a trusted caregiver—getting medical care is rarely a solo experience. It often involves the people around us, and that means communication is a shared responsibility. Patients need to understand their care, of course—but when others are involved, they should be part of the conversation too. No matter what your family looks like, clear communication in healthcare is essential. And for families who speak a language other than English, that often means having access to translation services for families—not just during doctor’s appointments, but throughout the care journey. Imagine a parent bringing their child to a clinic, hospital, or emergency room. They deserve to feel confident they’ll understand the diagnosis, treatment plan, and next steps—and that they’ll be understood in return. But when English isn’t the family’s primary language, that experience can quickly become overwhelming. Miscommunication can lead to missed diagnoses, medication errors, and serious health risks. That’s where translation services for families make all the difference. These services ensure that everyone involved in a patient’s care can understand, ask questions, follow instructions, and make informed decisions. They don’t just support better communication—they build trust, safety, and inclusion. For millions of families across the U.S., this isn’t optional. It’s essential. Table of Contents
- Families Deserve More than Just Words
- What the Law Requires-and Why It Matters
- The Real-World Impact on Families
- Moving Forward: How Providers Can Improve Language Access
- Frequently Asked Questions
- Healthier Families, Stronger Communities Language barriers can make even the most routine medical visits stressful. Parents may struggle to understand what a provider is saying about their child’s condition. Grandparents might not follow after-care instructions after surgery. A caregiver could misinterpret medication dosages or fail to follow discharge instructions correctly. Without access to translation, families may struggle to make informed decisions. The result is often worse health outcomes and higher costs for both families and providers. But when families can clearly communicate with their care teams, they're more likely to pursue preventive care, follow treatment plans, communicate openly with providers, and make the confident, informed decisions about their health that ultimately improve health outcomes. You can learn more about how these services work by visiting our page on translation services and healthcare translation solutions. It’s not just good practice to offer language support—it’s the law. Under Title VI of the Civil Rights Act of 1964 and Section 1557 of the Affordable Care Act, healthcare organizations that receive federal funding are required to provide meaningful access to individuals who are limited English proficient (LEP). This includes offering professional translation and interpretation services free of charge. According to HHS Office for Civil Rights, organizations must take reasonable steps to ensure LEP individuals can understand and access the services they need. Failing to meet these standards can result in legal consequences—and more importantly, puts families at risk of not receiving effective care. For families, the absence of reliable language services creates a domino effect. A single misunderstanding can lead to a missed follow-up, which turns into a preventable emergency room visit. A caregiver who doesn’t understand a discharge plan may unknowingly worsen a loved one’s recovery. In contrast, translation services for families build trust. They ensure parents can confidently consent to treatment. They help patients adhere to care plans. They give families the voice and agency they need to be active participants in their health—not just passive recipients. Language access is also about dignity. Every family deserves to understand their own medical journey, regardless of the language they speak. Healthcare providers don’t have to overhaul everything overnight, but there are clear starting points. Working with a professional translation partner can help organizations assess where gaps exist and how to effectively close them. That could mean translating intake forms, providing access to on-demand interpreters during telehealth visits, or making sure discharge instructions are available in a patient’s preferred language. Digital technologies are playing an increasingly vital role in improving access to healthcare for diverse families. Remote interpreting technology platforms, AI-driven translation tools like machine translation post-editing (MTPE), multilingual client portals, and telemedicine services are all helping bridge the gap—especially for families in rural or underserved areas. These tools aren’t meant to replace human connection, but they serve as valuable extensions, ensuring more inclusive communication and care. At Avantpage, we offer global language services tailored specifically for healthcare providers, enabling them to reach families in meaningful, accurate, and culturally appropriate ways. Our solutions include access to usage data and language data, helping providers understand and track the needs of their patients, making it easier to deliver care that truly resonates. You may also like... Language and Trust: How Communication Shapes Health Outcomes Why a Spanish Medical Interpreter is Essential for Equitable Healthcare Access How to Make Telehealth Services More Accessible for All Patients Any individual with limited English proficiency (LEP) is eligible for translation or interpretation services when receiving care from healthcare organizations that receive federal funding. This includes families whose primary language is not English. These services are required under Title VI of the Civil Rights Act and Section 1557 of the Affordable Care Act, which protect patients from discrimination based on language barriers. No. Translation services for families in healthcare must be provided free of charge to patients with LEP when the organization receives federal funding. This includes in-person interpretation, phone or video interpretation, and translated written materials such as forms, prescriptions, and discharge instructions. According to the HHS Office for Civil Rights, these services must be readily available to ensure meaningful access. Families should inform the front desk, admissions team, or care providers that they need language support. Hospitals are expected to have protocols in place to provide interpreters on-site, over the phone, or via video. In many cases, translated materials—such as consent forms or discharge instructions—should also be available. If families are unsure, they can ask for “language assistance” or “interpreter services” at any time during their visit. Translation refers to converting written content (like forms or discharge instructions) from one language to another. Interpretation, on the other hand, is verbal or signed conversation and used during interactions—like doctor visits or telehealth appointments. Both services are critical components of effective language access for families. While accurate translation is critical, cultural competency helps ensure that healthcare communication is not only understood but also respectful and relevant. Providers can work with professional language service providers who offer culturally informed translations. Training staff on cross-cultural communication and hiring multilingual personnel also strengthens this effort. Together, cultural competency and translation services for families build trust, improve patient satisfaction, and lead to better health outcomes. Only if they’re trained and qualified as medical interpreters. Healthcare facilities must ensure interpreters meet competency standards in medical terminology, ethics, and confidentiality. While many bilingual staff want to help, relying on untrained personnel can lead to serious miscommunications and liability risks. Onsite interpreters are best suited for complex, sensitive, or lengthy medical conversations. When in-person support isn’t selected, video remote interpreting (VRI) or over-the-phone interpreting (OPI) can effectively support simple interactions. Ideally, all three options should be accessible, allowing patients with limited English proficiency to choose their preferred method. Providers should consider the patient’s needs, the context of care, and the complexity of the visit when selecting the appropriate modality. When healthcare is truly accessible—linguistically, culturally, emotionally—families thrive. Children receive timely, appropriate care. Parents feel supported in making medical decisions. Patients can manage chronic conditions with clarity and confidence. The long-term benefits are powerful: improved health outcomes, lower costs, reduced disparities, and stronger trust between communities and care providers. Simply put, translation services for families aren’t a bonus—they’re the foundation of equitable care. If your organization is ready to make language access a priority, get a free quote and start building a better experience for every family you serve. Contact us to learn how we can be a trusted partner in your language access efforts.

Interpreter vs. Translator: Understanding the Differences and Similarities
When seeking out language services, one of the first things people ask is “What is the difference between an interpreter vs. a translator?” After all, interpreting and translation services are both used to convert words and sentences in one language into another.
While it can be easy to mix the two terms up, the interpreter vs. translator distinction is quite simple: Interpreters work with spoken or signed language, while translators work with written language. They both play a key role in ensuring organizations like healthcare providers and government agencies can communicate clearly with people from different linguistic backgrounds.
In this article, we’ll look at the key differences between an interpreter vs. translator, focusing on the skills required of both roles. We’ll also answer some commonly asked questions about interpreters and translators, while also shedding light on why many organizations need to work with both in order to provide truly equitable and accessible services. Table of Contents
- Interpreter vs. Translator: Defining the Roles
- What Is an Interpreter?
- What Is a Translator?
- Interpreters vs. Translators: Differences
- Interpreters vs. Translators: Similarities
- Why Translators and Interpreters Are Both Necessary
- Frequently Asked Questions
- Summary As we’ve discussed, interpreters work with spoken or signed language while translators work with written language. In short: Interpreters talk, translators type. Let’s take a closer look at the day-to-day work of an interpreter vs. translator. A professional interpreter works in real time, converting speech from one language to another language. This enables two parties who don’t speak the same language to have a free and spontaneous conversation with one another.
There are many different kinds of interpreting services:
Likewise, there are multiple different ways interpreting services can be delivered. While interpreters may deliver their services in person, it’s also common for them to do so on the phone (this is known as over-the-phone interpreting) or via video call (this is known as video remote interpreting).
Here are a few examples of instances where you might use the services of an interpreter: A professional translator, on the other hand, receives documents—such as brochures, webpages, forms, etc.—in one language and translates them into another language.
There are many different kinds of translation services, each specialized for different kinds of texts. For example, legal translators are particularly knowledgeable about technical legal terminology that rarely comes up outside of legal contexts. Literary translators, on the other hand, take a more creative approach in translating works of literature, such as novels and plays.
One term you’ll often come across when seeking document translation services is “machine translation post-editing.” This is a service in which translation software is used to produce a translation of a text that is then reviewed and edited by a human who is familiar with the source and target languages, confirming that the text is accurately translated. This method saves quite a bit of time, though human translators tend to yield the highest quality, as they’re able to understand idiomatic phrases and cultural nuance better than translation software can.
Here are a few examples where you might use translation services: As we’ve discussed, there’s a clear distinction between an interpreter vs. translator. While their jobs may seem fairly similar, each role requires a unique set of skills. Besides their focus on written vs. spoken or signed language, there are several key differences that you should know about when deciding whether you need to contract the services of an interpreter vs. translator: 1. Mode of Communication: 2. Settings and Usage:
3. Speed and Timing:
4. Interpersonal Interaction:
5. Accuracy and Nuance:
6. Certification and Specialization:
7. Technology:
8. Cultural Sensitivity: Despite all of these differences, interpreters and translators do have their fair share of similarities: If you’re reading up on the difference between an interpreter vs. translator, odds are, you’re wondering which of the two is right for your organization. But if you work with a large number of LEP individuals, it’s likely you’ll need the services of both at some point. That’s because they complement one another, allowing organizations to fully offer their services in multiple different languages.
The United States is an increasingly multilingual society: As of 2020, 22% of the population spoke a language other than English at home. That percentage has been steadily rising over the last few decades. Among this population, people speak English at varying levels. While many speak English, there’s a significant group of people who speak English at a very basic level, with about 25 million people—that’s 8% of the population—considered to have LEP.
If you provide your services to people with LEP, it’s not a question of interpreter vs. translator, but rather, when to use which. By working with both interpreters and translators, you ensure that LEP individuals have equitable access to the critical services provided by healthcare organizations, government agencies, and more. While some translators also provide interpreting services, not all translators are equipped to provide interpreting services. Interpreters convert spoken or signed language from one language to another in real time. Translators, on the other hand, convert written texts from one language to another. It depends. If you need somebody to enable real-time conversations between two parties that do not speak the same language (for example, a patient with LEP and a doctor), you need an interpreter. If you have a document in one language and need it converted to another language, you need a translator. Hospitals typically work with both interpreters and translators. Interpreters allow patients with LEP to communicate with their care team and hospital administrative staff, while translators ensure that documents such as discharge forms, doctor’s notes, etc. are accessible to patients with LEP. Courts also work with both interpreters and translators. Courts typically work with interpreters during hearings to ensure that individuals with LEP can fully understand and participate in the hearing. Courts are required by law to provide an interpreter to LEP individuals at no cost. Additionally, courts may use translation services to make sure that relevant paperwork and documents are available to LEP individuals. The difference between an interpreter vs. translator is fairly straightforward. While interpreters work in real-time, converting speech from one language to another, translators work with the written word. But despite the clear differences between a translator vs. interpreter, they play complementary roles that enable organizations to cater their services to as many people as possible. By working with both interpreters and translators, you enable LEP individuals to access your services just as easily as a native English speaker could. If you’re looking for interpreting or translation services (or both), Avantpage can help. Fill out this form to get a free quote or contact us at info@avantpage.com or (530) 750-2040 to learn more.