Listening First: How Health Plans Can Build Trust Through Feedback

It’s simple, but true: Patients need to be able to trust their healthcare providers. From routine doctor’s appointments to calling their insurance provider, it’s important that patients are confident in their provider’s ability to give them the highest quality of care possible.  

After all, the healthcare system can be daunting — fostering a sense of trust allows patients to open up and feel secure in doing so. And when patients feel open and secure, they’re able to advocate for themselves better, improving the outcome of their care. 

Building trust with your patients can be a challenge, though, especially for health insurance providers. This is doubly true when it comes to building trust with patients who have limited English proficiency (LEP) and other minorities that have historically been marginalized within the healthcare system.  

While programs like Medicare and Medicaid aim to improve healthcare outcomes for historically marginalized members of society, inequality in the healthcare system remains—research indicates that even today, racial and ethnic minorities tend to receive lower quality care than their white counterparts. As a result, it can be challenging for members of these groups to fully trust their providers. For individuals with LEP, language gaps can make it even more difficult to build trust.  

Measurements of equity in the healthcare system like the Centers for Medicare & Medicaid Services’ (CMS) Health Equity Index incentivize providers to emphasize equity in their practice—higher scores on these measures can help your patients trust you.  

In this blog post, we’ll take a look at the ways in which health insurance plans can improve their communication with LEP patients and feel more trusting—because at the end of the day, that trust leads to a better patient-provider relationship, ultimately boosting the quality of care and saving lives. 

The Importance of Listening 

Listening is the foundation of trust — especially for LEP patients navigating the complexities of our healthcare system. By actively listening to LEP patients, health plan providers can gain insight into the unique challenges they face.  
 
Listening isn’t just about gathering feedback from plan members — it’s about actually doing something with that feedback. To build a sense of trust in your patients, it’s critical that you take their input and co-create relevant solutions with community leaders, advisory groups, and other experts. This approach fosters a sense of inclusion and empowers LEP members to voice their concerns openly — here’s how you can take an active approach to listening to your LEP patients. 

The Tools at Your Disposal 

Surveys, focus groups, and one-on-one interviews can give you valuable information about the experiences and needs of your LEP plan members.  
 
Working with a trusted language service provider, you can develop multilingual surveys that LEP plan members can complete. Likewise, you can partner with community-based organizations (CBOs) and other cultural experts to help coordinate focus groups and interviews in languages spoken prominently among the LEP communities you’re targeting. 
 
These are just a few examples of ways to get feedback from your LEP patients — by leveraging them, health plans can identify gaps in service, improve communications, and create a more seamless and comprehensive experience that fosters long-term trust and satisfaction. 

Acting on Member Feedback 

Feedback is a crucial tool for refining your services — by acting on the feedback you receive from LEP patients in surveys and focus groups, you can show patients you’re actually listening to them, thereby building a strong sense of trust. 
 
The feedback you receive from LEP members will likely uncover gaps in communication, accessibility, and overall service delivery. By creating consistent feedback loops — i.e., regularly conducting surveys and focus groups — you can address these issues proactively. This process not only improves the user experience but also demonstrates a commitment to listening and adapting.  
 
When you consider member feedback, you may find instances where you can make tangible improvements to the patient’s experience: you might find that you can simplify forms, develop better outreach strategies in certain languages, or improve interpreter access. These changes will all add up to build a sense of trust toward your organization.  

Transparent Communication 

Be sure to be transparent and open when conducting these outreach efforts. Make sure to inform members of why you’re reaching out to them and how you plan to use their feedback. This transparency is essential to building trust with LEP plan members, while also building goodwill and trust. 
 
In some instances, it may be worthwhile to share the results of surveys and focus groups with plan members — this gives them a better idea of how you plan to act on their feedback. As you adjust your practices and act on feedback, patients can rest assured that you’re making changes that are rooted in their own ideas and insights. This incentivizes further participation and creates a foundation of trust that leads to stronger, more equitable healthcare relationships. 

Summary 

When LEP patients trust their health insurance provider, they navigate the healthcare system with a sense of agency and security that allows them to be the best possible advocate for themselves. As a health plan provider, building trust means listening to your patients and being adaptable to their input. Here’s how you can do that: 

• Look into the tools at your disposal: Work with language service providers and CBOs to conduct multilingual surveys, focus groups, and interviews to receive feedback from LEP members. 
• Create meaningful feedback loops: Act on the feedback that your members give you, continuously gathering feedback to see where you’re improving and where you’re not. 
• Be transparent: Inform patients of how you plan to use their feedback and share survey results so that patients can see that you’re listening to their input.