Did you know that there is a vast pool of prospective buyers out there who you may be overlooking? According to research presented by The Hispanic Center,* the number of foreign-born United States citizens has increased significantly between the years 2000 and 2007. During this time, the number of foreign-born U.S. residents increased by 22.2%. In actual numbers, this translates to an increase of 6.9 million foreign-born individuals now residing in the United States. In total, there are over 38 million foreign-born residents, and 80 percent of these people were born in Latin America or Asia.**
What does this type of demographic change mean for your business, your marketing strategies, and your ability to tap into lucrative new markets? The truth is, these folks have the purchasing power and the need for what you’re selling. They’re interested in your products and they’re eager to buy … but have you done everything you can to reach out and connect with them?
Translating your product information, your advertising message and your marketing strategies into language these prospective buyers can understand and respond to gives you a clear-cut advantage over your competition. Although many of these individuals are proficient in English, reaching out to them in their native tongue shows that you are sensitive to their needs and respect their cultural differences. When you make the effort to translate information about your products and your business, you are taking the first step towards building powerful, long-term relationships with new foreign-born prospects.
To find out more about how translation can help you reach these prospective buyers in their own languages, on their own terms, call 877-ANY-LANG or email today! We’ll be happy to outline our translation services, offer suggestions for creating and maintaining a multicultural marketing presence, and help you take your marketing efforts to the next level.
* Pew Hispanic Center tabulations of 2000 Census (5% IPUMS) and 2007 American Community Survey (1% IPUMS)
