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Multicultural Health Insurance Marketing During COVID-19

Multicultural Health Insurance Marketing During COVID-19

As the 2020 Open Enrollment Period nears, the effects of COVID-19 still loom large over the health insurance market. An estimated 5.4 million Americans became uninsured due to job loss from February to May, making this one of the largest drops in coverage in years. Of those losses, 46% occurred in just five states. Residents of California, Texas, Florida, New York, and North Carolina were the hardest hit—all of which have large populations of racial and ethnic minorities.  

How the California Lawyers Association changed its role during COVID-19 pandemic

How the California Lawyers Association changed its role during COVID-19 pandemic

In response to COVID-19, CLA shifted its focus to create a dedicated channel that provides civic, community, and business resources such as information about the Cares Act, the Disaster Legal Assistance Collaborative, the Impact on Statewide Evictions, and a series of videos on how to best navigate issues surrounding the pandemic. CLA uses YouTube as a platform to share basic information on the various legal issues that have come up as a result of the COVID-19 pandemic. These videos have been made available with closed captions in English and/or Spanish. Some videos are presented by a Spanish-speaking attorney or have been translated into Spanish.