Human Resources Translation Case Study

The Partnership Between M&R and Avantpage


As the world’s largest manufacturer of screen printing equipment, M&R sets the bar with incomparable quality and service. That’s why they partner with Avantpage. M&R has distributors and support operations across the United States, and in over 40 countries on six continents. It remains dedicated to the standards it was founded on: innovative design, quality products, and unmatched customer service. M&R’s subsidiaries include Amscomatic, global leader in automatic packaging, and NuArc, known worldwide for its innovative prepress equipment.

The Scope

As M&R expanded globally, so did the need for precise translations of product literature, promotional material, and operator manuals. When the company completely redesigned its website to facilitate the development of mirror sites in other languages, it trusted Avantpage with its translation needs. With so many translation agencies to choose from, why did M&R select Avantpage?
“We tried numerous translation agencies, but they had high error rates and problems with technical terms and the subtleties of language. Since few things make a worse first impression than a poor translation, we can’t afford anything less than the best. And the best is Avantpage.”
Thad Hutton

Director of Advertising and Marketing, The M&R Companies

“Avantpage offers more than just translation services. They take a personal interest in our success. Their accessibility and advice are priceless.”
Joe Abreu

Multimedia Director, The M&R Companies

The Avantpage Partnership Advantage

  • Relationship – As M&R’s linguistic partner for five years, we execute their business priorities quickly, accurately, and always on an accessible, personal level.
  • Linguistic Growth: We have jointly developed glossaries and a content management system that supports the company’s multilingual localization needs; customized their translation process utilizing industry-specific terms and technical language; implemented SDLX translation memory for expedient delivery; and performed a thorough linguistic review of all translations to safeguard M&R’s reputation for accuracy and to solidify their client relationships.
  • Accessibility: AvantFlow allows M&R 24-hour access to make requests; check project status; upload simultaneous documentation to a centralized location; and access previous translation project histories all through a single point of contact.

Our Solution

M&R chose Avantpage over eight vendors for our unrivaled linguistic quality, technical expertise, cost-effective service commitment, and singular attention to the highest standards. Since the beginning of our partnership with M&R, we’ve provided translations in six languages, including the translation for M&R’s Spanish-language website.

Get a Free Quote

If you’re looking to get more value from your next translation project, look to us. Getting a quote from Avantpage is secure and easy, and you’re guaranteed a response within one business day.