Power up your Spanish translation program…
Spanish-speaking Americans are growing in numbers, expanding their reach and buying power, and gaining ground in numerous geographical areas. The 2010 US Census preliminary results indicate that in numerous states, the Hispanic population is on the upswing.
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In Texas, Hispanics accounted for 65% of the overall population growth.
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In Illinois, Hispanics contributed 72% of all minority growth in the state.
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In South Dakota, the Hispanic population more than doubled from 2000 to 2010.
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In Oklahoma, Hispanics accounted for nearly 51% of the overall state population growth.
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The Louisiana Hispanic population grew by over 78% between 2000 and 2010, and the Mississippi population, by 105.9%.
With more state results to come, trends definitely point to robust Hispanic market growth.
Many of these people are Limited English Proficient, and are most comfortable reading and communicating in Spanish.
What does this mean for you? If you are thinking of increasing your presence in the Spanish-speaking marketplace, now is the time to make your move.
Localizing your website and multimedia materials, translating your documents and signage and presenting marketing and advertising campaigns in Spanish as well as English will help you target and connect with LEP consumers. New Spanish-speaking prospects are out there in force, and they are ready and willing to use your services, buy your products and support your company – if you commit to reaching out to them in their own language.
At Avantpage, we excel at English to Spanish translation that is high quality, culturally sensitive and audience-appropriate. Our translation teams are experts at choosing the proper wording, sentence structure and terminology that will best get your message across.
