Open Enrollment Ends – More Than 7 Million Sign Up for Health Insurance Through the Nation’s Health Exchanges

Health insurance sign-ups surged forward as Americans rushed to meet the final March 31st open enrollment deadline.  More than 7 million Americans have enrolled in health coverage through the health insurance exchanges that are either state- or federally run. This number represents a victory for the Affordable Care Act, its supporters and everyone who has worked tirelessly to ensure that all Americans have access to affordable health insurance coverage.

Using a combination of marketing, advertising, grass roots outreach programs, social media and other methods on the national, state and local levels, healthcare proponents were able to successfully persuade millions of health care consumers to enroll for coverage.

Covered California, California’s state-run health benefit exchange, also saw a major surge in last-minute enrollees. As of 5 p.m. on Monday, March 31, Covered California’s website recorded a record 7.7 million page views, quadruple its last highest number on December 23. Because of the unprecedented website traffic, enrollees who began their applications online but were unable to finish them by the deadline may return later and complete them by April 15th.

Covered California has reached out to Limited English Proficient (LEP) individuals through the translated information on its website, available in 12 threshold languages, and also through printed materials produced in those languages. But with more than 200 languages spoken in California, there are definitely some California residents who are not receiving the information they need to purchase affordable health care.

Avantpage translates into more than 150 languages, and our linguistic services can help health plans and other health organizations communicate in virtually any language. For more information on our services, or a free quote, click here or contact [email protected]. We look forward to hearing from you!