by Avantpage | Apr 30, 2015 | Localization
When you’re entering a new marketplace that requires you to communicate with customers in a new language, one of the first things you’ll want to do is localize your website and collateral business materials. Localization involves translating content into the target...
by Avantpage | Apr 22, 2015 | Language Spotlight
Chinese translation and localization projects are among the most common requests our clients make, and with good reason. More than 1.2 billion people worldwide speak Chinese and it’s one of the fastest growing consumer markets in the world. Chinese is the second most...
by Avantpage | Mar 26, 2015 | Localization
If you’ve ever used an online translation app to translate snippets of text, you know it can be unwieldy at best. At worst, the results can be downright wrong. Basic translation tools are fine for content that’s not mission-critical, but for large projects like...
by Avantpage | Mar 3, 2015 | Localization
Website localization is the process of translating and adapting the language of a website for foreign markets. It’s a hot topic right now in the translation industry, and with good reason. Converting site content to a second (or third) language is clearly tied to...
by Avantpage | Feb 10, 2015 | Company News
We’re a little over one month into a new year, and we thought that now would be a good time to take stock of where we are now, as well as where we and the translation industry are going in 2015 and beyond. To begin with, 2014 was a year of unprecedented growth and...