What The World Cup Means to Your Business

What The World Cup Means to Your Business

Unless you’ve been traveling somewhere extremely remote where there’s no radio, television, newspapers, magazines, podcasts, or Internet, you’ve no doubt seen – or heard – part of a FIFA World Cup soccer game from South Africa over the...
What The World Cup Means to Your Business

We’ve Got the 411 On Translation Terminology

It has already become apparent to many companies that communication in diverse languages is imperative in order to build and maintain a global brand in the 21st century. Less clear (at least to those not already acquainted with the translation industry) is the...
How to Think About Translating Gender-Specific Words

How to Think About Translating Gender-Specific Words

Translating Gender-Specific Words Since the 1970s, numerous sociolinguistic studies have demonstrated the effect of grammatical gender on the assumptions a listener makes.  In English, this is illustrated in the famous test in which a father and child are injured in a...